Services

Web development

includes web design and web content design. Web development is categorized into two parts: Front End & Back End. Front end is related to interface, layout and interaction with the back end users. Whereas Back End developing is about controlling data and requests. In a broader sense, web development encompasses all the actions, updates, and operations required to build, maintain and manage a website to ensure its performance, user experience, and speed are optimal.

The web development hierarchy is as follows:

• 
  Client-side coding.
• 
  Server-side coding.
• 
  Database technology.

Application Services

Applicationa are deployed in a business to accomplish a goal whci can be long term or short term. The environment in which applications are deployed is always changing. Traffic can suddenly spike as a result of legitimate demand. Bots can impersonate users perpetuating fraud or cause other types of mayhem. Determined cyber criminals can break through previously solid defenses. Server outages can disrupt normal traffic patterns, potentially taking an application offline for some or all users.

Application Services provide the Application Capabilities that are required to support the Business Capabilities. Each Application Service is a well-defines component of functional behavior that provides a logical grouping of Application Functions.

A service is simply a component that can run in the background, even when the user is not interacting with your application, so you should create a service only if that is what you need. Application security and delivery technology—such as traffic management, web application firewalls, load balancing, distributed denial-of-service (DDoS) protection, and API management—interacts with the environment around the application, enabling it to adapt to changing conditions. These and other application services help to ensure the performance, security and operability of the applications they support by shaping and steering traffic in response to the application state, the nature of the traffic itself, and other environmental factors.

Digital Marketing

Digital Marketing is basically a derivation of Internet Marketing. Digital Marketing provides a large number of people to this way.

There is only need to look around a train carriage in peak hour to know that everyone is online these days, and they’re spending a lot of time there. This means your business has the potential to get in front of enormous numbers of potential customers and clients. Digital marketing and advertising campaigns that manage to go viral have their branding and messaging promoted organically by consumers in a hugely powerful way, on a national and sometimes even global level.

There are many Digital Marketing methods, which as:

• SEO (Search Engine Optimization)
• Display Advertising
• Paid Search
• Social Media Marketing
• Contact Marketing
• Influencer Marketing
• Affiliate Marketing

API Services

API (Application Programming Interface) services are interfaces that provide a program with a description of how to interact with a system in order to retrieve and/or change the data within it. For the purpose of this article, an API Service is the means with which a piece of software (say, a mobile app) interacts with the functionality stored in the software’s backend (i.e. on the server or made available by a third party). Application Programming Interface management, or API management, derivation of of a set of tools and services that enable developers and companies to build, analyze, operate, and scale APIs in secure environments. API management can be delivered on-premises, through the cloud, or using a hybrid on-premises – SaaS (Software as a Service) approach. API services are the lifeblood of most mobile applications. In order to save space on the user’s device, modern applications will store much of their logic and data on a server or in the cloud. By doing this, the client application (the user’s phone, for instance) requires much less storage space. It is a software interface that allows two applications to interact with each other without any user intervention. APIs provides product or service to communicate with other products and services without having to know how they're implemented.

Business Strategy

Targeted customers are checked in throughout the start-up process to ensure that the strategy resonates with the value we are seeking to provide. Business plan is the ability of specifically measure the effectiveness of ecommerce activities. Policies are basically the blueprint of organizational activities. Strategy formation is responsibility of top level management.

Corporate strategy at its core concerns itself with the entirety of a business, where decisions are made in regard to its overall growth and direction. Ultimately, corporate strategy strives to create value, develop a unique marketing advantage and seize maximum market share.

A business strategy is the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market.

It is the backbone of the business as it is the roadmap which leads to the desired goals. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors.